Apartment renovation website with a cost calculator

Pages an apartment renovation website needs

• Types of renovation with a price per m². Cosmetic, full, design, with new builds and older flats separately. The client usually knows what kind of renovation they want and looks for that price.
• Separate services: bathroom renovation, toilet, tiling, electrics. People search for these on their own, so each service needs its own page with a price.
• Calculator. Area, type of renovation, building type, bathroom, floors and ceilings. The total splits into lines like an estimate: demolition, rough work, finishing, waste removal. The calculator in our renovation demo «Okhra» works this way.
• Before and after portfolio. Shots of the flat before work and after handover, from the same spot. Area, time, type of renovation, district. Stock interiors do not belong here: people want to see your work.
• Sample estimate. One real estimate from a finished job, without client details. People see what work the price consists of and worry less about extra charges.
• Stages, timelines and guarantee. You fill in these fields: how many stages, when to pay, how long the guarantee is. We do not put promises on the site that are not in your contract.
• Contacts and area. The city and districts where you come to measure, phone, messengers, a “Book a measurement” button.

How much an apartment renovation website costs

The calculator affects the price most. One price per metre by type of renovation is quick to build. A calculation by individual jobs, with coefficients for old buildings, the bathroom and materials, needs more logic and more testing.

Second is the admin panel. You need it if rates change often or more than one person edits them. Third is the number of services, since each gets its own page with text and photos. 3D is usually unnecessary for renovation, photos and an estimate are enough. If you still want to show a flat in 3D, see the website with a 3D configurator.

How people find a renovation company in search

People search for renovation with a city and a price: “apartment renovation Krasnodar price per m2”, “cosmetic flat renovation price per m2”, “flat renovation calculator new build”. Each of these needs a page that answers it.

• A page per type of renovation and per separate service, with the city in the title and h1.
• Prices per m² as text on the page, not only in the calculator. Search engines read the page text and do not see the calculator result.
• A page per district only if it has something specific, for example many new builds with a bare shell finish. Identical pages with only the district name changed look like duplicates to search engines.
• Yandex Business and 2GIS listings with a link to the site and job photos. After handing over a flat, ask the client to leave a review on the map.
• Your own before and after photos instead of stock ones, with captions: what flat it is and what was done.
• Schema.org markup for the company and services, fast loading on phones. Portfolio photos are compressed and load as you scroll.

We do not promise rankings or timeframes. The site is built so search engines have something to show, and after that your new jobs and reviews decide a lot.

Where to start

1. 1 Describe in your own words what renovation you do, in which city and how you calculate estimates now. If you have a price list, send it. No spec needed.
2. 2 We estimate the complexity and fix the price before we start. Anything beyond the agreement is estimated separately.
3. 3 We show a demo with about 40% of the functionality, and you pay only after that. We explained why we take payment after the demo in a separate article.
4. 4 We launch the site on a server and domain bought in your name and hand over the code and access. For a month after launch we fix texts, colours, spacing and images for free.

If you also build houses, similar logic is described on the page about a construction company website. You can describe your task in the form on the home page.

The request form and a calculator with a phone field collect personal data. Under Russian law 152-FZ the site needs a consent to processing and a privacy policy. Keep the rates current too: if the price per metre on the site is lower than in the estimate after measuring, that is what the client will remember.